Once a medicine has passed clinical trials to ensure it is safe and effective, our marketeers get to work. It's their job to raise awareness of the benefits of AstraZeneca medicines to audiences such as doctors, nurses, pharmacists and hospital consultants. Sales Representatives then visit these people to explain how a treatment works and its benefits. Meanwhile, our Conference Department organises conferences and seminars to communicate developments with new and existing AstraZeneca medicines to the medical profession. Our Medical Information Department responds to questions about our products.
Our UK Marketing Company ranks number one, in terms of sales, in the cancer therapy area, and is a leading player in the areas of gastrointestinal, anaesthesia, cardiovascular and respiratory.
Strategically, the UK Marketing Company is one of the most important AZ marketing divisions alongside those in the United States and Japan.
